President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Leadership Training

Leadership and management training is a specialized program designed to assist you to learn new leadership skills and refine older skills to lead your team effectively, especially in demanding situations. If you feel stuck in one role or perform poorly in an important one, it is crucial to develop new skills and get your objectives in line. Whether it's time to climb the career ladder or make a career change, leadership and management program can help. Leadership training can take place at a community college, your business, or through an intensive online program. Leadership and management training can benefit individuals who are considering careers as coaches, educators, consultants, or any number of careers that require effective management skills. Leadership and management training is perfect for anybody in a management-related role, from those who've just stepped into a new position to those who've been in the field for years and need to stay on top of the trends.

If you've always worked in an upper-level position, you have a few basic skills that are highly sought after by employers and recruiters. One is being able to delegate tasks and communicate those duties to your employees. In a highly competitive job market, skillful managers can use their sales skills and delegation skills to climb up the corporate ladder. For those who aren't quite ready to ascend the rungs yet, there are classes available that provide the tools you need to master these skills. Leadership and management training can help hone your leadership skills and teach you how to become a great leader today.

Many companies, organizations, and even households choose leadership training courses to help them improve their effectiveness at work. You may not think that leadership skills are relevant to the work you do, but they're actually very valuable. In fact, studies show that employees with high leadership skills outperform those with high managerial levels on many measures of organizational performance. This includes supervisor-meeting satisfaction, leadership success, productivity, teamwork, and employee relations. By teaching you how to set objectives and motivate people effectively, you can increase the profitability of your business as well as your bottom line. These courses will teach you about how to lead from the top down and learn how to delegate responsibilities so that everyone knows what is expected of them and how to work together as a team.

Another benefit of attending a leadership training class is learning how to set goals. Your organization may have an overall mission statement, but you'll have to set specific goals for each area of your operation. The difference between setting goals and focusing on a generic "to do" list is that the latter will usually never be accomplished since everyone involved has no idea what they should be working toward. You may have an idea of what you hope to accomplish within a certain timeframe, but it's easy to get off track and lose momentum. Leadership workshops will help you determine how to set long-term goals and where to begin in your organization.

Leadership training courses also provide you with the opportunity to receive constructive feedback from other leaders. It's extremely difficult to motivate others when you yourself don't see the end result of your efforts. Leadership is all about the journey and receiving constructive feedback from those around you can help provide motivation and improve your skill set. Leadership isn't always about the reward. If you're willing to make sacrifices, learn from your failures, and continue to grow as a leader, you will find that the rewards are worth the journey.

Leadership training courses offer leaders the chance to experience the power of delegation. A common scenario that often occurs within an organization is that there is a single individual who is responsible for achieving certain goals. While he or she is excellent at achieving those goals, the leader may not be excellent at achieving the desires of his or her employees. This is where leadership development comes in handy.

Leadership development focuses on teaching leaders how to make decisions based on the facts and not emotion. Many individuals struggle with the concept of making decisions based on facts. A leadership training course will teach leaders how to make decisions based on their best judgment and based on the organization's goals and objectives. There are many situations where a decision made based on emotion may have the opposite effect. In these cases, leaders are better off making decisions that are grounded on facts. Even when making decisions based on intuition, it is important to ensure that they are ones that are informed and fair.

Leadership is about much more than winning awards or creating the appearance of leadership. It is about being able to manage your emotions and having a solid knowledge and understanding of your strengths and weaknesses. This allows you to act in an emotionally intelligent manner. Leadership is something that takes time, dedication, and practice. It doesn't happen overnight and great leaders are those who continue to grow and develop their skills. Take the time to invest in yourself and your career and discover what a great leader truly is!

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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